01
Technical foundations and accessibility
We check indexing, rendering, internal links, canonicals, sitemaps and crawler access to find barriers that prevent search engines and AI tools from reaching important information.
AUDIT / INDEXING / ACCESSSEO / AEO / GEO
AI website optimisation.
Make yourself understood.
By AI, too.
Customers search — and increasingly, they ask questions. We prepare your website, shop and content for AI search, from technical foundations to useful answers.
FOR BUSINESS WEBSITES, ECOMMERCE AND DIGITAL PRODUCTS FYstart / AI SEARCH READINESS
01 / A NEW SEARCH CONTEXT
A good website has something to say.
Let’s make it understood.
AI optimisation improves the accessibility, clarity and credibility of information across your website. We connect SEO, AEO and GEO so your offer has context for visitors and systems that retrieve and process content.
We start with what you actually offer, who you help and what evidence supports it. That becomes the technical and content foundation for further development.
SEO
Discover
An accessible website with relevant content for organic search.
AEO
Answer
Clear, useful answers to your customers’ questions.
GEO
Provide context
Understandable information and credible sources for generative search.
02 / WHOLE-WEBSITE AI OPTIMISATION
From the foundations.
To the finer details.
A file or a new heading alone is not enough. We connect technology, content, data and measurement.
02
Content that answers questions
We organise services, customer questions, comparisons and explanations into clear content, grounded in your experience and facts. We write useful answers for people, with context and specific value.
AEO / QUESTIONS / CONTEXT03
Clear identity and data
We align company, service, author and contact information. Appropriate schema.org data describes each page and matches its visible content.
ENTITIES / SCHEMA.ORG / TRUST04
Measurement and ongoing improvement
We record a baseline and monitor available data: indexing, organic traffic, identifiable AI referrals and enquiries. We review selected questions over time; AI responses vary by context and date.
MONITORING / VISITS / ENQUIRIES03 / INFORMATION WITH STRUCTURE
llms.txt.
AI catalogue.
A clear picture of your business.
We prepare llms.txt as a concise map of essential information for compatible AI tools. We select relevant pages, add context and plan how to keep it up to date.
AI catalogue organises your services or products: what you offer, to whom, with which specifications and where to find details. Where useful, we also create machine-readable output for a specific integration or agent.
llms.txt supplements your content; it does not replace SEO or guarantee AI inclusion. Google does not require it for AI search. We recommend it based on practical use.
04 / HOW WE WORK TOGETHER
Understand first.
Then improve.
Audit and baseline
We review your website, offer, technical constraints and customer questions, recording available data for comparison.
Priorities and proposal
You receive a plan with specific changes, content and deliverables. We agree scope, access, responsibilities and timing.
Implementation and checks
We implement agreed changes and check content access and data validity, including existing links and measurement.
Review and development
We monitor agreed indicators and update content and catalogues. Further steps are based on findings, not ranking promises.
AI optimisation works alongside your marketing, supported by a good website and maintained content.
Explore SEO05 / QUESTIONS AND ANSWERS
The essentials.
Without the AI hype.
Clear answers before we start working together.
What is AI website optimisation?
It combines technical SEO, understandable content, clear business information and appropriate structured data. The aim is to make information more accessible and useful for people, search engines and AI tools. FYstart covers the process from audit to implementation and measurement.
What is the difference between SEO, AEO and GEO?
SEO focuses on organic search visibility. AEO, or Answer Engine Optimisation, focuses on useful answers to specific questions. GEO, or Generative Engine Optimisation, addresses content usability and visibility in generative search. These approaches overlap and share sound technical and content foundations.
Will my website appear in ChatGPT, Perplexity or Google AI Overviews?
We improve the conditions for your content to be discovered and used. Inclusion, citations and rankings cannot be guaranteed: each platform selects its sources, and answers depend on the question. Core SEO practices still apply to Google’s AI search features.
What is llms.txt, and do I need it?
llms.txt is a proposed format for a concise website overview and links for compatible AI tools and agents. We prepare it where it has a practical use and plan its upkeep. It does not replace robots.txt or a sitemap and is not required for Google’s AI results. The file alone cannot guarantee rankings or citations.
What is an AI service or product catalogue?
We mean a structured overview of your offer: names, descriptions, specifications, relevant conditions and source links. Depending on the project, we provide public content and a machine-readable output for an agreed use. It is not a universal directory that automatically places a business in AI answers.
Can you optimise an existing website for AI search?
Yes. We assess its technical condition, content and CMS or ecommerce capabilities before recommending changes. We protect existing URLs, useful content and measurement; substantial changes are agreed first.
How much does AEO and GEO work cost, and how long does it take?
Cost and timing depend on site size, technical condition, services or products and the content required. After an initial review, we propose scope, priorities and a schedule. We can plan implementation, but indexing and AI response changes are controlled by the platforms.
LET’S PREPARE YOUR NEXT STEP.
You have something to offer.
Let’s give it context.
Send us your website. We will explore AI optimisation opportunities and propose the next step for your business or shop.
Let’s talk